CAMPAIGN FOR COMFORT

comfort you can believe in…

CREATED

October 2014

INDUSTRY

Footwear
Surfing
Wakeboarding
Politics

RESPONSIBILITIES

Concept
Creative Direction
Strategy

OBJECTIVE

Campaign for Comfort was a faux election campaign featuring famed wakeboarder, Bob Soven. Running on his “Comfort Platform”, he was seeking to restore comfort to our great nation. All of this was centered around the launch of Sanuk’s Fall 2014 Line. We treated this like a true grass roots campaign, making all the stops.

ALPHA VIDEO

GRAPHIC DESIGN

SOCIAL