CAMPAIGN FOR COMFORT
comfort you can believe in…
CREATED
October 2014
INDUSTRY
Footwear
Surfing
Wakeboarding
Politics
RESPONSIBILITIES
Concept
Creative Direction
Strategy
OBJECTIVE
Campaign for Comfort was a faux election campaign featuring famed wakeboarder, Bob Soven. Running on his “Comfort Platform”, he was seeking to restore comfort to our great nation. All of this was centered around the launch of Sanuk’s Fall 2014 Line. We treated this like a true grass roots campaign, making all the stops.
ALPHA VIDEO
GRAPHIC DESIGN
SOCIAL
